Using the very latest LED technology this floor lamp is specially designed to simulate natural daylight making it the perfect companion for reading, writing, hobby, and craft work as well as for general room lighting. Featuring natural illumination with a choice of five light colour settings, ten brightness levels and timer functions to suit any task. The flexi-neck is adjustable allowing you to easily control the light direction. This LED floor lamp emits soft, non-glare light, allowing you to focus more effectively and improve your work while reducing eye strain.