The cool touch cover on this Snuggledown Bliss Cool Touch Memory Foam Firm Support Pillow is perfect for those who love the ‘cold side of the pillow’, as this specially designed cover helps to keep you sleeping cool and feeling fresh all night long. What's more, the cover is zipped, so you can take it off to be washed to keep it clean. With a new and improved soft formulation, this memory foam pillow features airholes which allow air to flow and reduces heat build-up. Memory foam naturally adjusts to the shape of your body. It reacts to the heat the body produces and follows the contours of your head and neck to ensure your spine is aligned as you sleep. This means you can relax into a great night's sleep with this Bliss Cool Touch Memory Foam Pillow from Snuggledown and wake up free from aches and pains. With a deep profile and firm support level, you will benefit greatly from this pillow if you’re a side sleeper, as this shape eases pressure on your shoulders and gently encourages correct spinal alignment and posture.