HIGH QUALITY EMBOSSED RUBBER TUFFSCRAPE COIR DOORMAT 40 X 70 : Embossed rubber detail 'welcome' creates a striking design contrast to greet your guests at the door. This highly absorbent doormat is sturdy, long lasting and ideal for all round use. Its ideal of both both indoor and outdoor use and acts as a barrier to help remove dirt entering your home. NATURAL COIR : The mat is made from 100% natural coir (coconut fibres) sat within a heavy-duty rubber frame. The durable rubber frame and backing keeps the mat in place to help prevent movement while wiping your feet. The coconut fibres provide a strong surface trapping the dirt as you scrape, while the fibres get deep into the soles of boots and shoes and absorbs water well. NON-SLIP BACKING : Anti-slip backing helps the mat stay in place even when frequently walked on. This gives an automatic brushing action to help clean shoes upon entry. ECO FRIENDLY : Door Mat if made from Coir that is 100% Natural with sturdy quality that will last longer and also adds appeal to your door step. These rugs have a long lasting durable features that are perfect for a dirt catching mat.