WHY WE'RE HERE Painting should be easy and satisfying. But it often ends up involving countless hours traipsing around a DIY shop, mismatched colours and an argument with your other half. On top of all of that, it’s expensive, bad for the environment and can be toxic. We’re here to fix it. What makes our products unique? HQC was born from a desire to create beautiful paint that’s truly sustainable. We do everything we can to make sure our paint doesn’t harm the people who use it or the environment, whilst giving them the opportunity to transform their home.