Launched in 2023 to create imaginative, beautiful and accessible wallpapers, Hoopla is a young British Brand specialising in designing intricate and colourful designs to create wallpapers that are versatile and sympathetic to the needs of the homes and spaces of today. We are dedicated to creating original designs that are developed and printed in house. Ranging from modern geometrics, florals and ogees we are also inspired by history and have reimagined a range of William Morris designs with a modern twist. All of our wallpapers are paste-the-wall and are printed on an FSC certified non-woven substrate so are friendly to the planet. Every last scrap of waste paper that we produce is recycled and our products are stable, breathable and PVC free.