Dulux Heritage is a premium quality paint collection, offering excellent depth of colour in range of timeless shades, curated by experts. Specially formulated to achieve a beautifully soft velvet matt finish, update your space with the perfect blend of traditional and modern design. Fresh Flour is a pale, yellow toned cream named after sacks full of powdery white flour that were readily available from the start of the industrial revolution. However this tint is closer to the colour of flour once baked into a tasty cup cake or Victoria sponge.